We consider new thinking to be the foundation of any business intending to grow. It is important for brands to be nimble and able to change in a perpetually evolving business environment. Creative Problem Solving and Design Thinking techniques are used to augment our research methods.
Team members keep abreast of new research thinking, methods, and techniques by attending educational programming and training conferences in marketing, research, and innovation.
Here we have an opportunity to share some of these insights with you – for those of you who want to explore more.
In the fast-evolving realm of qualitative research, the transition to virtual methodologies has become a cornerstone of modern data collection.
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Q2 Insights has been at the forefront of integrating AI platforms into our marketing research arsenal for over five years, with initial forays into this technology over a decade ago.
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Since its inception in 1950, SanDiego Opera has been presenting acclaimed productions with internationally renowned artists.
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Among the multitude of tools and methods available to researchers, statistics have long been a mainstay of the marketing research industry
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Qualitative marketing research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics.
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Q2 Insights has been an early adopter of AI to augment our marketing research consultancy processes.
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The Net Promoter Score (NPS) is a measure of customer loyalty that allows companies to benchmark their performance relative to other organizations within and outside their industry.
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The application of neuroscience to marketing research is a new field offering tremendous promise
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Marketing researchers are concerned with how our thoughts and emotions impact consumer behavior such as likelihood to purchase products or services and brand loyalty.
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Semiotics is a broad term that pertains to communication and meaning in a social-cultural context.
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Marketing researchers employ biometrics to measure physical responses to different stimuli such as online, television or print advertising, a product, or a service.
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A Brand Health Tracker is a methodology used by brands to assess the overall health and performance of their brand, typically relative to key competitors.
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Artificial Intelligence (AI) augmentation is the future of Marketing Research. At Q2 Insights, we are early adopters and fans of using AI to augment the process of generating research findings and insights.
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Segmentation allows brands to divide their customers and prospective customers into smaller homogenous groups or segments. Segments are then valued, and the highest value segments are identified.
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Customer Lifetime Value is perhaps the most powerful and far-reaching tool in a brand’s toolbox.
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