This is where our innovation training really comes into play. Using leading-edge techniques, we’ll help you define the challenges, develop a range of ideas, conduct qualitative tests and design quantitative evaluations to determine which idea is likely to bring the most success.
Fine dining, polished casual, fast casual, quick-service and coffee houses—along the entire spectrum of dining options, Q2 Insights has helped restaurants discover vital information that informs strategic decisions and fuels success. Our experience even extends to restaurant suppliers, as well as food, beer and water products. We’ve been there, tasted that, and we invite you to benefit from our wide range of knowledge.
What makes a customer happy and devoted? Sometimes the answers will surprise you. Through our sophisticated Statistical Modeling process, we develop causal models of satisfaction including trade-off analyses, menu price simulators and price elasticity studies. Our arsenal of research tools includes ethnographic methodology, personal interviews, mystery shopping and researcher participation.