Marketing Research and Analytics Help On Demand

Senior researchers from Q2 Insights are available to work in-house at your company or remotely for short-term, long-term, or discrete specific research assignments.  Instead of hiring the entire Q2 Insights team, you can hire just one of us for fractional services. A range of expertise is available from Chief Insights Officer to Research Analyst.

The need for actionable research to make smart data-driven marketing and business decisions has never been stronger.   All while marketing budgets are flattening.  If you have felt this pinch, you understand how much sense it makes to outsource to a consumer/B2B insights and data management professional.t.

Expertise When You Need It

Hiring a Q2 Insights expert allows you to elude long-term commitments to employees, avoid prospective-employee recruiting costs, shorten delays, eliminate interviews/relocations, elude long-term commitments and save overhead costs. The duration of engagement is up to you. You can hire one of us by the hour, for a fixed period of time, or have us on retainer for one, two or three weeks per month.  Overall, it’s a high-value, lower-cost proposition.

Fractional Services and Competencies

Team members can step into a variety roles with confidence:

• Consumer Insights Executive for short- or long-term assignments
• Interim Chief Information Officer/Chief Data Officer while a search is being conducted
• Research Expert to manage a large-scale project or other special assignment
• Chief Information Officer/Chief Data Officer for private equity firms as they reframe a newly acquired business or as they perform due diligence prior to acquisition
• Research Executive for advertising/marketing agencies seeking research in support of strategic and tactical planning for clients
• Consumer Insights Expert on discrete projects
• Presenter for companies seeking an outstanding speaker on research and/or data-driven decision making

Some of the services offered include:

•  Determining research priorities, managing projects day-to-day, overseeing research teams and setting team direction
• Gaining a detailed understanding of the company research challenges and needs of research companies and those of specific business units/internal stakeholders
• Overseeing research budgets and ensuring that the funds are used wisely
• Identifying research methodologies and explaining the tradeoffs of one approach versus another, offering extensive experience with secondary, qualitative, ethnographic, and quantitative research
• Managing and executing end-to-end research projects that meet the goals of the internal stakeholders
• Analysis (including multivariate statistical analysis) and reporting with data visualization of new or existing data
• Identifying and synthesizing research into readily digestible reports and/or a searchable market and customer intelligence database
• Collaborating with internal clients and colleagues across functions and geographies, ensuring research results are successfully integrated into everyday business functions
• Innovation facilitation using a combination of Creative Problem Solving (CPS) and Design Thinking approaches
• Data management consulting