Marketing Research and Analytics Help On Demand

Senior researchers from Q2 Insights are available to work in-house at your company or remotely for short-term, long-term, or discrete assignments.  Instead of hiring the entire Q2 Insights team, you can hire just one of us for fractional services. A range of expertise is available from Chief Insights Officer to Research Analyst.

 

The need for actionable research to make smart data-driven marketing and business decisions has never been stronger.   All while marketing budgets are flattening.  If you have felt this pinch, you understand how much sense it makes to outsource a consumer/B2B insights and data management professional.

Expertise When You Need It

Hiring a Q2 Insights expert allows you to avoid prospective-employee recruiting costs, shorten delays, eliminate interviews/relocations, elude long-term commitments and save overhead costs. The duration of engagement is up to you. Overall, it’s a high-value, lower-cost proposition.

Fractional Services and Competencies

Team members can step into a variety roles with confidence:

  • Consumer Insights Executive for short- or long-term assignments
  • Interim Chief Information Officer/Chief Data Officer while a search is being conducted
  • Research Expert to manage a large-scale project or other special assignment
  • Chief Information Officer/Chief Data Officer for private equity firms as they reframe a newly acquired business or as they perform due diligence prior to acquisition
  • Research Executive for advertising/marketing agencies seeking research in support of strategic and tactical planning for clients
  • Consumer Insights Expert on discrete projects
  • Presenter for companies seeking an outstanding speaker on research and/or data-driven decision making

 

Some of the services offered include:

  • Determining research priorities, managing projects day-to-day, overseeing research teams and setting team direction
  • Gaining a detailed understanding of the challenges and needs of research companies and specific business units/internal stakeholders
  • Overseeing research budgets and ensuring that the funds are used wisely
  • Identifying research methodologies and explaining the tradeoffs of one approach versus another, offering extensive experience with secondary, qualitative, ethnographic, and quantitative research
  • Managing and executing end to end research projects that meet the goals of the internal stakeholders
  • Identifying and synthesizing research into readily digestible reports and/or a searchable market and customer intelligence database
  • Collaborating with internal clients and colleagues across functions and geographies, ensuring research results are successfully integrated into everyday business functions

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