The Case for Earlier Insights

Molly Soar, a staff writer for American Marketing Association publications, Marketing News and Marketing News Weekly said, “A/B testing is a marketing research stalwart, but experts say that it can be too little, too late when determining ad effectiveness.”

Experts, including Kirsty Nunez, Chief Research Strategist at Q2 Insights, assist in explaining the importance of testing advertising early. To view the full article, please see the link below.

https://www.ama.org/publications/MarketingNews/Pages/the-case-for-earlier-insights.aspx 

This entry was posted in Quantitative and tagged on November 17, 2015 by Kirsty Nunez